Dynamics Choir – Apparel Design

Dynamics Choir

Alliance Middle School needed a T-shirt to serve as a uniform for its Dynamics choir, but one that picky middle-schoolers would actually want to wear. Drawing as an alumna of the school with a background in the arts, I developed a mark with bold, modern lettering and text treatment suggestive of modern music-lifestyle brands, while using the flowing banner to imply the classical performance aspect of the choir.

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