Blackburn Dental – Direct Mail Postcards

Blackburn Dental

Blackburn Dental Laboratory had two goals with its direct-mail campaign: Build brand awareness for its cosmetic work and develop a connection with dentists using digital scanning technologies. For the branding piece, we went with a humorous creative to grab dentists’ attention and push the 25% off call to action. The second-phase technology piece was developed so that doctors using Cerec scanners would immediately understand the lab’s technological capabilities, while incorporating the triangle accent helped a rather conventional image pop off the page. Created while working at AMG Creative.

80's Theme Postcard for Blackburn Dental
Blackburn Dental Laboratory Direct Mail Postcard