ID Dental Lab
ID Dental Lab, a group that specializes in dentures, wanted a complete rebrand that would showcase their identity in the crowded dental lab market. Developing a split in the letter mark portion of the mark as well as the circular design immediately implied bite registration and alignment, an issue all dentists deal with when prescribing dentures. The strong navy blue extended that sense of professionalism implied, through seafoam green and teal softened the logo while helping it get distance from the blues that dominate dental industry branding.
The logo was developed then used in business card, stationary and an image brochure, helping create a strong identity for ID lab. Created while working at AMG Creative.