Legacy Dental Arts
With only a logo and a tagline, “A Hometown Lab with a Hometown Reputation,” Legacy Dental Arts was looking to build a brand that could extend into other media. Leveraging the existing logo and tapping into the spirit of their tagline, I developed a combination of direct mail postcards that were also supported by an email blast, leveraging the soft touch of the the circular logo and its hometown feel. I also created two additional postcards to serve as follow-up pieces to the campaign. Created while working at AMG Creative.