Wigglebottom Bakery – Brand Development

Wigglebottom Bakery

With a new bakery’s name inspired by the owner’s pet, an English bulldog, I developed a mark that captured the whimsical nature of the brand while showcasing professionalism. Developing an illustration to represent the dog’s brindle coloring was a challenge, though it works well with the neutral colors of the chef’s hat and doily in the mark. Burgundy was brought in as an accent color in the logo and as a background, helping provide pop without overwhelming the browns and creams in the rest of the sign.

WiggleBottom Bakery Sign
WiggleBottom Bakery Business Cards